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"The Cause Is Right" 

In addition to representing the world’s best hotels, resorts, and destinations, Bennett + Mercado Hospitality also aims to raise awareness towards non-profit organizations and global causes for the greater good. Through our “The Cause Is Right” company initiative and additional volunteer efforts, in conjunction with the support of US luxury travel advisors and Partners in our collection, we have volunteered and/or financially donated to the many non-profit organizations.

This year, we are supporting the National Alopecia Areata Foundation (NAAF). In 2021, Beatrice’s 5 year old daughter, Perla, was diagnosed with Alopecia Areata, an autoimmune disease that attacks hair follicles. In a span of a few months, Perla lost all hair on her scalp, eyebrows and eyelashes. Some may think “it’s just hair,” but Alopecia Areata affects an individual’s mental, emotional, and social health, especially when it happens to children.


Visit to learn how Alopecia Areata affects children of different ages and how you can help them talk about their condition with friends, teachers, and classmates. The FDA currently has 3 types of jak inhibitors available for those 18 and older, and 1 type for 12 and older. Jak inhibitors can be prescribed to kids under 12 through the right medical and insurance channels. Beatrice is open and available to assist with any questions.

A message from Beatrice:

NAAF was instrumental in providing me with knowledge on this disease as well as how to best support my daughter, my family, and the 6.8 million people in the US that suffer from Alopecia. We found the right doctor to treat Perla, and in February of this year, Perla was prescribed Olumiant, a jak inhibitor type of medication which helps those with Alopecia. We are happy to share that after 6 months, Perla has 75% regrowth, just in time for Kindergarten.


On behalf of my family and team at Bennett + Mercado, thank you for your support!


Beatrice Mercado


Bennett + Mercado Hospitality

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