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"Steps To Give Back" - ILTM Americas Edition

A Message from Beatrice Mercado, Co-President

Join us for a new “Steps To Give Back” challenge during ILTM Americas September 26-29, 2022. This challenge is open to all members of the travel industry community.

This challenge is being organized to support the National Alopecia Areata Foundation. Those who know me have noticed that my 4 year old daughter Perla has lost all of her hair. She got very ill last Summer and in a span of 3 months, she lost all hair on her scalp. She then lost eyebrows and eyelashes in subsequent months.

Alopecia areata is an auto-immune disease that attacks hair follicles. There currently is no cure, however with modern science and medicine, we are hopeful that Perla’s hair will grow back.

Please visit to learn how alopecia areata affects children of different ages and how you can help them talk about their condition with friends, teachers, and classmates.

On behalf of my family and team at Bennett + Mercado, thank you for your support!

Beatrice Mercado


Join Us!

We created a forum where members of the luxury travel industry community (hoteliers, destinations specialists, travel advisors, etc.) can still maintain a sense of community. Bennett + Mercado Hospitality will be at ILTM Americas. For those not attending in-person, we hope this walking challenge will help you feel "connected".

How to participate

1. Download the Pacer app (available for Apple or Google Play)

2. Join our "Steps To Give Back" Group by clicking here

3. Sign-up for the current challenge by clicking here or via the QR code.

4. If you prefer to use your own step tracking device, send a photo of your daily summary to

Our Goal

We ask group members to aim to take 30,000 steps during the challenge period while at the same time raising awareness for the non-profit organization, National Alopecia Areata Foundation. While our goal is to raise awareness, we encourage (but don't require) members to donate financially.

See Cheryl at XO Private A12 to get your own badge ribbon at ILTM Americas.

Email to get your badge ribbon.


Those participating can get a badge ribbon showing your support of “Steps to Give Back” (see Cheryl at XO Private A12). We’ll celebrate the Top 10 walkers each day on our social media. Top 10 at the end of the challenge period will receive special recognition plus a thank you gift.

Group members can walk at their own pace, on their own schedule. You'll have access to a leaderboard to see each group member's progress. We welcome anyone attending Virtuoso Travel Week in-person or virtually.

Let's walk together

We welcome not just travel industry professionals but also members of the travel industry community, friends and family. We feel it's important for people to walk together with those close to them, and this also helps motivate our group members to continue to walk.

We hope to "walk" with you!

Questions or comments, please contact

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